August, 2013 — As corporations shift their hiring practices and on-board more and more freelance and independent workers, everyone will need to begin to think of themselves as independent contractors. Harvard Business Review reports that the 17 million independent workers today is expected to rise to 23 million by 2017.
In light of these data, it is crucial for anyone who expects to earn a living to think of themselves as entrepreneurs and prepare to market themselves online. In response to this economic environment, social media strategists and authors, Miriam Salpeter of Keppie Careers and Hannah Morgan of CareerSherpa.net, are excited to announce that their new book, Social Networking for Business Success: Turn Your Ideas into Income, is now available in bookstores and online. This practical guide is for savvy existing business owners as well as those who are considering starting new entrepreneurial ventures. It includes practical checklists and describes all the tools you need to create and maintain a social media presence for you and your company.
“Social Networking for Business Success teaches you how to demonstrate your expertise, grow your network of potential customers and clients and get involved in a supportive online community that can lead to or enhance a successful, income-generating business,” says Salpeter.
The authors wrote the book they wished they read when launching their own businesses online. They explain, “When used well, social media can be a goldmine for business owners. In our book, we break down the barriers to getting started and help make these tools accessible to everyone.”
Filled with resources and ideas, Social Networking for Business Success will inspire experienced and new social media users to use the Internet to grow their businesses. This book is for you if you’ve ever wondered how to:
- Connect with people you don’t know and convince them to reach for their wallets
- Inspire trust, build partnerships and make more money
- Market and advertise your business without spending a dime
- Leverage small details that make big differences in online searches
- Look smarter than your competition and make the best use of your limited time
“Time is money,” says Morgan. “You don’t have time to waste, so we provide exactly the information you need to know to tap into the right online resources for you and your business.”
Social Networking for Business Success is winning rave reviews from experts in the business community.
Jenny Blake, respected author of Life After College: The Complete Guide to Getting What You Want, highly recommends Social Networking for Business Success as, “The perfect primer for anyone starting a business, whether as a side hustler or solopreneur.” She says, “The book is jam-packed with clear, concise, useful tips for today’s dynamic world of work. Even after two years of running my own web-based business, I made many discoveries through this helpful guide…This is the modern-day business boot camp I wish I had when I was starting out!”
Pamela Slim, business coach and author of the acclaimed Escape from Cubicle Nation remarked, “Miriam and Hannah deliver a clear, practical, results-oriented map to use social networking to grow your career and business. Read it and watch your brand, profile and opportunities soar.”
Best-selling author of Promote Yourself, Dan Schawbel agrees, “If you want to succeed in business today, you better learn how to use social networks to your advantage. This easy to read guide will help you stand out online, connect to your audience and build a more successful business.”
Take a look at what others are saying about Social Networking for Business Success, which can be purchased anywhere books are sold and online at Amazon.com.
As a special bonus, the authors are offering a free Q&A call-in for anyone who purchases the book on September 3rd via Amazon as well as a free checklist to help you create a branded bio. Buy the book on September 3rd, then click here and fill out the form to access these special offers.
The authors are available for interviews in print, television, and radio. Contact them.